Design derives experience and experience drives everything else. Transform your business with engagement-first experience.
Design derives experience and experience drives everything else. Transform your business with engagement-first experience.
When it rains, it pours. Unfortunately, the food service and hospitality industry has spent the last two years sailing headlong into a storm populated by numerous challenges and operational complexities.
Savvy entrepreneurs, restaurant owners, and corporate executives aren't navigating the turmoil in a rudderless craft, however. Technology, specifically various restaurant marketing software products, is available to help you and your business stay the course.
In this article, we're going to examine the most critical, modern-day challenges currently facing the industry as a whole, as well as the different restaurant marketing software tools and technological advancements that you can use to meet those challenges head-on.
The food service industry is in a very actionable position when it comes to adopting new and emerging technology. As of this year, the global food tech industry has reached a whopping $220 billion US dollars. Interactive self-service kiosks alone have eclipsed the $26 billion dollar mark, with the majority of business coming from China and other Southeast Asian countries.
With dollar values like that, it's safe to say that technology plays –and will continue to play– a pivotal role in the food service industry. It could even be argued that businesses that fail to maintain adequate technology parity with their competition are at a gross disadvantage in the long term.
The remaining legacy businesses still mired in the old ways are increasingly playing catch up. According to a recent MarketWatch article, 81% of mom-and-pop, independent eateries still use some hybrid of old tech, especially for their point of sale (POS) system. A staggering 75% of those venues, however, expect to implement updated tech within the next calendar year.
What kind of restaurant marketing software are they actually using though? Everything from accounting software, to enterprise resource planning suites, to cloud-based POS. Given the host of challenges that the modern restaurant entrepreneur faces, it's no wonder so many businesses are clamouring to update their tech stack.
In the next section, we'll take a look at the exact challenges food service professionals are currently facing.
The food service industry is in a very actionable position when it comes to adopting new and emerging technology. As of this year, the global food tech industry has reached a whopping $220 billion US dollars. Interactive self-service kiosks alone have eclipsed the $26 billion dollar mark, with the majority of business coming from China and other Southeast Asian countries.
With dollar values like that, it's safe to say that technology plays –and will continue to play– a pivotal role in the food service industry. It could even be argued that businesses that fail to maintain adequate technology parity with their competition are at a gross disadvantage in the long term.